The Methodological Framework: Role of Models in Theory Construction
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چکیده
While the theoretical foundation for the conceptualisation of the corporate reputation, corporate trust and other related corporate constructs has been laid in Chapter 2, the methodological foundation for the conceptual research approach followed in this study is presented in this chapter. Existent literature suggests that conceptual research methods play a significant role in theory building, which is aimed at expanding or generalising knowledge (Greca & Moreira, 2000:2; Heemskerk, Wilson & Pavao-Zuckerman, 2003:8; Lenker & Pacquet, 2003:1; Meredith, 1995; Puth, 1981:18; Reisman, 1988:215; Van de Ven, 1989:486; Weick, 1989:516; Whetten, 1989:491).
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